Instagram used to be a place where people would share poor lit shots of their pets & grainy images of their cakes. But with over 1 billion monthly users, In order to stand out of the crowd as a cake business & get your cake pictures in front of the right clients, you gotta put in some effort and make your cake photos pop for Instagram.
Good camera quality, lighting, a clean background & a consistent colour scheme are all-important essentials in a perfectly curated Instagram feed. Thankfully, the smartphones available these days are not only affordable but are able to take quality images & with my few tips & tricks along with some free mobile photo editing apps, you will be creating quality photos that will make your feed pop & will attract potential clients.
A good & quality image starts with a good background. As a cake decorator, it’s important you choose a background that allows the beauty of your cake to shine through. You don’t want anything that will take the focus off your cake and distract your viewers. That’s why a white clean background works well for cake photography & why its the most popular background used by many prominent cake decorators.
- Tip 1: Ask a carpenter to build a mobile background & backdrop out of white wood for you.
- Tip 2: A cheaper option is using a white wall as a backdrop & a white table as the background.
For the exact mobile background & backdrop, I use, contact me for details.
The light I have found that works best for mobile cake photography is Natural Light. Unless you are a professional photographer that knows how to use artificial light, I recommend using natural light any day, any time (+ it’s free compared to artificial lights that can cost up NGN 15,000 or more).
Tip 3: Take your pictures by a window or a door if your room is dark or not well lit up during the day time.
Tip 4: Place white cardboard on the opposite side of your cake (DIY reflector) so that light can reflect on to the side of your cake, eliminating shadows.
How your cake picture will look in the end all boils down to how you edit your photo. These are my go-to apps for mobile photography that gives my cake images that crisp finish & they both happen to be free:
- Adobe Photoshop Fix
Adobe Photoshop fix is a free mobile editing app that helps remove any unwanted objects or flaws/imperfections from your image. You can also lighten, heal, colour & adjust your images to perfection.
- Adobe Photoshop Lightroom
This is the most used editing app on my mobile device that makes my cake photos pop. With Lightroom, you can achieve that professional look with your images. You can brighten the image, increase or decrease the exposure & saturation etc.
One of the features I find interesting & I really love is the ability to copy the settings of an image you’ve already edited to your liking and paste that setting unto a new image and you automatically have the new image edited like the one you did previously. This allows your images to look the same every time…… Awesome, right?
Want to more tips on how to rock on Instagram? Download my free guide on the 5 must-have apps to up your Insta-game.
- Tip 5: Take advantage of the free tutorials available online on how to use the adobe lightroom editing app.