Welcome lovelies, to a new post “5 reasons why you must have a gorgeous website as a cake designer”.
Having a gorgeous website is an opportunity to create a platform or channel for which your brand can be communicated to prospective clients. It is one of the touchpoints of your cake business.
Having a website goes beyond having a place to direct customers for information. It is also a place where people can engage with you, experience your brand and start building a relationship with your cake business. That deliberate distinction that it gives, will determine whether prospective clients will want to work you or not. That is why so many top cake designers spend time and resources in creating a website that expresses their brand’s personality.
My WordPress website was created to not only pass relevant information to my clients, but for them to also experience my brand, and get to know me and my business.
So, if you would like to know my 5 reasons why it’s important to have a gorgeous website as a cake designer, then read on:
TO COMMUNICATE YOUR BRAND STYLE.
Your brand style draws from your brand personality. This is what distinguishes you from other cake businesses. If you are a bold, confident and classy artist, it will reflect in the way you decorate your cakes, in your packaging, logo design etc.
The type of customers you cater to also informs your style. Your brand style informs your brand design and communication. This design and communication can be seen and experienced through your website. In other words, your brand is expressed through the design of your website.
When a potential client goes through your website for the first time, there should be an image that is portrayed in their minds about your business. What you say you do, should be what is communicated to them through the design of your website.
TO SHOWCASE YOUR PORTFOLIO.
Your website is your very own cake showroom where you can display all your past works, designs and inspirations. This is where potential clients can see what you can do. This makes them feel assured that you can handle their own cakes.
You might say to yourself that “I have Instagram for that” but Instagram is not yours. Instagram belongs to Instagram and the constant changes in their algorithm are proof of that. Besides, what if Instagram shuts down tomorrow? It is therefore wise to have a place that is yours where your clients can always reach and experience what you have to offer.
TO TAKE BOOKINGS.
Having a website is also where your clients can book for their cakes. This is where the client-to-designer relationship begins so make sure you create a seamless flow of communication.
In this age where clients are looking for services that are quick and easy, having a website would allow for quick bookings and payments.
TO SHOW OFF YOUR PAST CLIENTS AND THEIR FEEDBACKS.
Potential clients will feel most assured when they see reviews of your past works from your exciting clients. Your website is one of the best places to showcase this.
TO BUILD TRUST BETWEEN YOUR BRAND AND YOUR CLIENTS.
When customers get a sense of your brand personality, they begin to warm up to your business. They begin to root for your business and also want to form a relationship with your brand either by patronizing you or by telling people about your business.
This happens because they are beginning to trust you and your brand because they have gotten to know you a little bit more.
Need Help Taking Your Cake Business To The Next Level?
Are you looking to take your cake business to the next level? Need help building your business into a brand that will attract the kind of customers you really want to work with? Having the right kind of online presence with a gorgeous website is a great way to showcase your business to the world and with the right tools and resources, you will be well on your way to creating a unique brand that stands out. I have curated some resources for female entrepreneurs who want to create meaningful impressions online. Check them out here.